This book was designed for a Jack Purcell tradeshow booth at Pitti in Italy. The book was based off of an exquisite corpse design inspired by the tradeshow booth, which featured the top half of the booth cut off, skewed, repainted then reattached. The book featured imagery and assets from the "Smile If Your're a Player" campaign and had a focus on Jack Purcell's Spring 2011 footwear line.
