Simone Bilotta
bilotta.simone@gmail.com
609.374.0531
Brand Design Lead
Comcast, Xfinity Design Language System (2017 - Present)
Responsible for translating and integrating Xfinity's brand language in digital experiences, with a focus on scalability and consistency across multiple products and platforms. Work cross-functionally with brand, marketing, and product teams to drive overall creative strategy and ensure visual cohesion across internal and external touch-points.
Lead creative strategy and direction of photography, illustration, 3D modeling/rendering, and iconography.
Aide in production, casting, styling, and overall art direction for brand lifestyle and product photo shoots.
Define, maintain, and evolve visual design guidelines to foster brand consistency; leverage consumer data & insights to ensure all creative work is strategy-led.
Produce and manage asset libraries for reusable, scale-able, systematic brand design across internal and external stakeholders.
Lead brand workshops and establish brand archetypes, mood boards and other artifacts to help communicate the brand vision for imagery, color, motion, and typography.
Work closely with brand and marketing teams to provide guidance and direction to internal and external partners to ensure creative output is highly effective while maintaining brand standards and innovation.
Create templates and marketing materials for internal and customer communications.
Partner with team leads to identify framework for resources, tools, and processes to facilitate impactful work.
Manage and mentor junior designers to help grow internal design team.
Aide in production, casting, styling, and overall art direction for brand lifestyle and product photo shoots.
Define, maintain, and evolve visual design guidelines to foster brand consistency; leverage consumer data & insights to ensure all creative work is strategy-led.
Produce and manage asset libraries for reusable, scale-able, systematic brand design across internal and external stakeholders.
Lead brand workshops and establish brand archetypes, mood boards and other artifacts to help communicate the brand vision for imagery, color, motion, and typography.
Work closely with brand and marketing teams to provide guidance and direction to internal and external partners to ensure creative output is highly effective while maintaining brand standards and innovation.
Create templates and marketing materials for internal and customer communications.
Partner with team leads to identify framework for resources, tools, and processes to facilitate impactful work.
Manage and mentor junior designers to help grow internal design team.
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