Roam for the Holidays
Holiday campaign for Sperry inspired by outdoor winter adventures
Worked with Sperry to create a holiday campaign that would fit within their brand personality and highlight the intrepid spirit of their customers. They were looking for something that felt adventurous, but festive, and could work across retail, ecommerce, and social media. To drive sales to dotcom and celebrate the "Roam for the Holidays" campaign, the "12 Days of Sperry" social campaign gave customers a chance to win free merchandise, as well as a chance at a trip.
For this project I led creative direction for the overall campaign look and feel, worked with partners to create imagery, and designed the retail and the social campaign assets.
Initial campaign pitch concepts
Sweepstakes entry
Retail window and leaseline
